Building Trust in a Screening
In this episode, Dr. Pam discusses the importance of face-to-face interactions and screenings in building trust with potential clients. She shares her own experiences and offers valuable insights on how to navigate uncomfortable situations and engage with uninformed individuals. Dr. Pam emphasizes the need to be devotedly unattached and to focus on serving others rather than selling. She also highlights the significance of repetition and frequency in building instinctive trust and provides practical tips for effective marketing at community events.
Key Takeaways:
- Face-to-face interactions can be more effective in building trust than digital marketing.
- Confrontational tolerance is necessary when engaging with potential clients at screenings.
- Being devotedly unattached and focusing on serving others builds trust.
- Repetition and frequency of brand exposure help build instinctive trust.
- Tailoring marketing messages and giveaways to the target audience increases effectiveness.
