Building Trust With Your Neighbors
In this episode, Dr. Pam Jarboe discusses the importance of building trust with neighbors and potential patients. She shares a personal experience with a neighbor who was hesitant to seek chiropractic care due to misinformation and lack of trust in the profession. Dr. Pam emphasizes the need for chiropractors to focus on building trust one step at a time, starting with a consultation and exam. She also highlights the importance of being non-attached and not taking things personally when potential patients choose not to pursue care. Dr. Pam encourages chiropractors to educate their patients about the benefits of chiropractic care and set realistic expectations for outcomes. She also addresses the challenges chiropractors face in gaining trust and offers strategies for overcoming them.
Key Takeaways:
- Building trust with neighbors and potential patients requires taking things one step at a time and focusing on the present moment.
- Chiropractors should sell the consultation and exam, not the entire course of care, to engage potential patients.
- Being non-attached and not taking things personally helps build trust and allows chiropractors to refer patients to other practitioners if necessary.
- Explaining the potential outcomes and experiences of chiropractic care can help alleviate fears and build trust.
- Chiropractors should focus on growth and attracting patients who are receptive to their message, rather than dwelling on negative experiences or opinions.
