Building Trust Through Authentic Storytelling with Roberto Monaco

In this episode, Dr. Pam welcomes her dear friend and powerhouse communicator, Roberto Monaco. A former top producer and trainer for Tony Robbins Companies and now a trusted coach and speaker in the chiropractic profession, Roberto has dedicated his life to helping doctors harness the power of authenticity and storytelling to build trust.

Together, Pam and Roberto dive deep into why trust feels harder to earn today, how authenticity is the new currency, and the danger of “singing someone else’s song” in practice. Roberto shares his blueprint for building trust through authenticity, vulnerability, and repetition—and how chiropractors can move from stiff scripts to heartfelt communication that resonates with patients.

They also unpack why storytelling is not just about being open—it’s about being smart, structured, and heart-centered. You’ll learn Roberto’s “7 Cs of Storytelling” framework, how to balance logic with emotion, and why imperfect but consistent marketing builds more credibility than trying to look perfect.

Listeners will also hear how Pam’s upcoming ChiroBloom New Patient Intensive pairs perfectly with Roberto’s bonus training, How to Find, Structure, and Deliver Your Chiro Story. Together, these tools help chiropractors not only gain confidence in their voice, but also connect more deeply with their communities.